If you’re working in merchant services, you know that changes in technology and newcomers to the payments industry have resulted in some seriously heated competition to win coveted accounts, and it’s getting harder and harder to stand out.
Not only that, the evolving COVID-19 crisis sweeping the globe has turned every major industry upside down. Decision-makers and business owners are doing their best to adjust to these changes, as well as adapt their operations to meet rapidly changing guidelines from local and federal governments. People are frightened – not just about catching an illness, but about the long-term repercussions on the economy, their job security, and the wellbeing of their families.
But amid the panic and confusion, there are a few silver linings we can focus on. As more and more communications and processes are moved online, people are more open to digital solutions. We’re also seeing businesses step into new spaces and extend a hand in collaboration. Teamwork and kindness have become important.
So although the urge to hunker down and self-insulate is strong, we need to be stronger, and find solutions that allow us to use this challenging period to our advantage.
Fee Navigator’s tools and services, which were built over the course of the last two years, were innately designed to work in digital spaces. In today’s climate, they’ve become more powerful than ever. So suit up, because over the next few weeks, we’ll be rolling out some seriously helpful tips and advice about how you can use Fee Navigator’s tools to build business, make your interactions memorable, and close accounts in a socially distant world.
Gauge Interest Using Your Leads Funnel Unlimited
Cold calling and cold emailing aren’t dead; they just need to be executed carefully. Emails can still strike a positive note and serve as a relationship starter if they contain information that is valuable to the merchant. Here’s a great way to start implementing your Leads Funnel Unlimited with a set of new contacts or prospects via email:
Send a friendly introductory message and an invitation to try out Fee Navigator’s summary analysis, which will give the merchant a high level overview of their account, and don’t forget to remind the reader that there is no risk, no charge.
If the contact uses the link to get his or her basic analysis, Fee Navigator will alert you that you have a new lead and send you their contact info. All the details will be added instantly to your History dashboard within your secure portal – it’s up to you whether you want to spend a credit to download the full analysis, and whether you want to make a personal follow up. Your paid account can collect unlimited leads for free.
If you decide to make the call, you now already know a few things:
- You know that the merchant chose to open your email and engage with it, so your email was successful.
- You know that your merchant has some level of interest or care when it comes to their merchant account, and a desire to know more.
- If you download the full statement from your dashboard, you’ll have all the data from the merchant’s statement that you can use to start a conversation or create a proposal.
It’s a lot easier to make that call and begin building a relationship when you’ve already assessed your merchant’s interest using your Leads Funnel Unlimited. Looking for more resources? Follow us on social media to make sure you get stay connected with the latest, and sign up for our weekly Fireside Chat – an online meeting dedicated to building success in the merchant services industry.
