In the world of B2B selling in merchant services, a sales proposal is the heart of every potential deal. Merchant Services sales proposals summarize the prospect’s pain and current situation while also outlining your approach for providing a solution. When pursuing qualified merchant leads, a well-written and diligently planned proposal is the best tool you have to land new business.
No matter what you sell, winning sales proposals are made up of certain criteria that address the merchant’s needs. But what elements of a proposal should you be focusing on to close that qualified lead? Today we’re going to discuss how you can create a winning business proposal for merchant services.
Use a Clear, Attractive Format – A confused mind says no. Keep your information clear, streamlined, and easy to read. Avoid fancy fonts and tiny text, but feel free to add photos and colors to highlight important sections and draw attention to specific details.
Leverage Personalization – One of the most important elements of a proposal that many B2B sales individuals overlook is personalization. Simple actions like including your merchant’s logo and a photo of their business on the cover page of your proposal can produce big results.
Re-state the Perks of Doing Business Together – Showing the value you and your company bring (before the actual offer!) Restate the client’s pains and the solutions you are offering that can help their business. Make sure the merchant knows that you not only understand their problem but that you care and want to help.
Spell Out the Value – Clearly state, label, and explain your offer. Many merchants struggle to understand the nuances of credit card processing – help them by keeping the most important numbers front and center. Better yet, show them their previous deal in tandem with what you’re offering.
Putting together a winning proposal is both an art and science, and the process can be lengthy if you’re doing the work manually and creating each one from scratch. Fee Navigator’s solutions are helping merchant services professionals across the nation do better business, faster.
Our streamlined solutions utilize AI to help you compare statements side by side, load custom pricing, and create beautiful proposals in a fraction of the time. To see our tools in action, check out our YouTube channel for more information.
